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What Is AdWords and How Does it Work?

“What is AdWords, and why should I spend my money on it?” You know if someone asks that question, “What is AdWords” then they are definitely very new to PPC marketing. Because what is AdWords but pretty much the backbone of the entire PPC marketing industry. For a strict definition, AdWords is Google’s flagship advertising product and main source of revenue, according to Wikipedia, offering pay-per-click advertising in the search network and site-targeted advertising in the content network.

But more importantly, what is AdWords to you? It is the chance to really make some money online. It is easy to get traffic with AdWords, but what you need to make sure that you’re doing is getting the traffic that will make money for you. After all, when it comes right down to it, with all the guides and information out there, it all boils down to the fact that what is AdWords but another way to make you money. You just need to know how to go about it.

What is AdWords going to do for your business? If you handle it right, it can make you a lot of money. What you need to do is get started correctly for that to work. One of the most common mistakes people make when starting out with AdWords is to put all their products into one big ad group. This is wrong – in order to maximize your profit, you need to have a separate ad group for every product you want to promote. This will let you very specifically target your campaign to the people who you are trying to get to buy your product, which will make the most out of your PPC budgets.

Another common mistake people make when starting out is that they think that they have to compete on the most popular, most expensive keywords to get anywhere. What AdWords can do is suck out a lot of money in a very short period of time if you go about bidding that way. For someone just starting out, or someone with a very small budget, it makes sense to buy smart, not popular. Look for related keywords that are much less expensive, or look for very targeted keywords that, while they offer a smaller market, may be much more targeted and open towards your product.

What AdWords newbies need to understand is that, while it is very possible to make a lot of money online, it is also possible to spend a lot of money with little results if you don’t do it carefully. When just starting out, move slowly but surely, and don’t get sucked in by the competitive environment. Make sure that you’re making business decisions that are right for you.
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